Lou Bortone's AI Passport

The Self-Guided Tour to Getting AI-Ready. Six stops. Six tools. One app. Zero overwhelm. THIS is how to future-proof your business…

Get Your AI Passport — $47

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Let's skip the small talk…

While you've been "meaning to figure out AI," your competitors already did. It's time to stop "playing" with AI and start making it work for you!

They're creating content in minutes. Building presentations without designers. Making videos without cameras. Showing up everywhere — LinkedIn, Instagram, YouTube, email — while you're still Googling "how to use ChatGPT."

But here's the good news: you're not as far behind as you think. You're six stops away from being caught up.

Introducing

The AI Passport

The AI Passport is not another course you'll buy and never finish.

Six Stops

Six tools. 30 minutes each.

Practical Skills

Real-world business skills you'll use every single week — not theory you'll forget by tomorrow.

No Classrooms

No schedules. No 47-module programs that collect dust on your digital shelf.

This is the express lane from overwhelmed to operational.

Each stop gives you one tool, one skill, and one quick win. Something you can actually use in your business the same hour you learn it.

Go at your own pace. Start wherever you want. But start. Because "later" has cost you enough already.

Your Itinerary

Six Stops. Six Tools. Zero Overwhelm.

1

Your AI Business Assistant

Stop spending hours on tasks AI can handle in minutes. Content planning, client prep, email drafts, brainstorming — you'll build a custom AI assistant that knows your business, your voice, and your audience. You'll use this one every single day.

2

Presentations in Minutes

Stop spending half a day on slides. Type one sentence, get a polished professional deck in minutes. Client proposals, workshop decks, pitch presentations — done before your coffee gets cold. No designer. No templates. No staring at a blank screen.

3

Video Without a Camera

Stop hiding from video. Create professional videos without filming, editing, or even showering. Your face. Your message. No camera, no lighting, no retakes. Show up on LinkedIn, YouTube, and Instagram every week — without it eating your whole schedule.

4

Clone Your Voice

Stop being the bottleneck for your own audio content. Clone your voice and create podcasts, voiceovers, narration, and audio newsletters — without recording a single word. Your voice shows up everywhere. You show up nowhere near a microphone.

5

Content From Your Existing Expertise

Stop letting your best content collect dust. Turn your old blog posts, notes, transcripts, and ideas into fresh, polished, professional content — including podcast-style conversations. A year's worth of material, repurposed without writing a single new word.

6

Build Apps Without Code

Stop paying developers for simple tools. Build quizzes, calculators, client portals, and interactive resources for your business — without writing a line of code. If you can describe it, you can build it.

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The AI Passport App

Every AI Passport holder gets access to the AI Passport App at unknown link — your personal travel companion.

Track Your Progress

Track your progress through all six stops.

All-in-One Hub

Access lessons, prompts, and templates in one place.

Collect Your Stamps

Collect your stamps as you complete each stop. Everything organized. Nothing to hunt for. No more tab-hopping and bookmark chaos.

The AI Passport App!

Who Is Your Tour Guide?

I'm Lou Bortone

A Certified AI Consultant with 25+ years in marketing and entertainment.

I've worked at E! Entertainment, NBC, and Fox. I've helped hundreds of business owners stay visible. And now I use AI to make it 10x easier.

I'm not going to teach you to become an AI expert. I don't do jargon. I don't do theory. I show you how to USE AI in your business — this week, not "someday."

Think of me as your Digital Consigliere. I've already made the trip. I know where the shortcuts are. Now I'm handing you the map so you can stop wandering and start moving.

Let's Be Blunt About Who This Is For

✅ This passport is for you if:

  • You're a successful business owner who's been watching AI from the sidelines long enough
  • You've tried AI tools, got overwhelmed, and gave up
  • You're tired of younger competitors showing up everywhere while you struggle to keep up
  • You don't have time for long courses — you need quick wins you can use immediately
  • You want to stop playing with AI and start using it like a real business tool
  • You're ready to get out of overwhelm and into action

❌ This is NOT for you if:

  • You want deep technical AI training
  • You're looking for someone to do everything for you (that's my AI Visibility Advantage — ask me about it)
  • You're still telling yourself you'll "get to it eventually" and don't actually plan to start

What's Included

Everything You Need. Nothing You Don't.

Six Self-Paced Video Lessons

One per stop, 30 minutes each.

The AI Passport App

Your personal hub at unknown link.

Prompts & Templates

For every stop — the ones I use in my own business.

Step-by-Step Walkthroughs

Watch me use each tool live, then do it yourself.

Quick Win Assignments

Something you can use in your business immediately, not "homework."

Lifetime Access

Go at your own pace, revisit anytime, never lose it.

The Real Cost of Waiting

Let's talk about what $47 actually buys you.

Six Tools

That would take you weeks — maybe months — to figure out on your own.

Six Lessons

That cut the learning curve to 30 minutes each.

One App

That keeps everything organized.

Lifetime Access

So you never lose it.

You know what costs more than $47? Another month of being invisible. Another quarter of watching competitors pass you by. Another year of meaning to figure this out.

The overwhelm doesn't go away on its own. But it does go away in six stops.

Ready to Board?

Your AI Passport — $47

Six stops. Six tools. One app. Lifetime access.

The self-guided tour to getting AI-ready starts the minute you grab your passport.

Still on the Fence?

You have two choices:

Choice 1: Keep circling the airport.

Watch more YouTube videos. Bookmark more articles. Tell yourself you'll get to it "next month." Meanwhile, your competitors are landing in places you haven't even booked a flight to.

Choice 2: Grab your passport and go.

Six stops. Six quick wins. 30 minutes each. At your own pace. With an app that tracks your journey. For $47.

Same destination: AI-ready.
One path gets you there this week. The other might never get you there at all.

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Premium Upgrade

First Class Upgrade

Want me to skip the tour and build the whole system FOR you?

The AI Visibility Advantage is my done-for-you service:

Custom ChatGPT

Built for YOUR business and voice.

Strategy Session

With me personally.

60-Day Visibility Roadmap

Curated tools for your specific needs.

30-Day Follow-Up Support

Ongoing guidance after launch.

Frequently Asked Questions

Do I need any tech skills?

If you can click a mouse and type a sentence, you're qualified. Seriously.

How long does the whole thing take?

Each stop is about 30 minutes. Do one a week, one an hour, or binge them all in an afternoon. Your passport, your pace. But don't let "your pace" mean "never."

What if I already use ChatGPT?

Great — you'll learn to use it 10x better. And the other five stops will show you tools you probably don't even know exist yet.

What's the difference between this and the AI Challenge?

The AI Challenge was a free live event. The AI Passport is a standalone self-paced course with six tools (not five), a companion app, and lifetime access. Different product, deeper journey, no schedule to keep up with.

What's the AI Passport App?

It's your personal hub at unknown link where you access lessons, track progress, and collect your stamps. And yes — it was built with one of the tools you'll learn in the course. Proof that this stuff works.

What if I fall behind?

You can't. There's no schedule. There's no class. There's no "behind." There's just your passport and your pace. But the sooner you start, the sooner you stop being overwhelmed.

Your Tour Guide

Lou Bortone

Certified AI Consultant

Helping business owners get AI-ready — fast.

The Godfather of Video

25+ years in marketing and entertainment.

loubortone.com

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